The Creative Process: From Start to Finish
before we snap a photo.
Before the first frame is captured, I invest time in understanding the project’s DNA. This phase ensures that every technical decision—from equipment choice to timing—is aligned with the architectural intention of the space and how we can achieve are goal.
Creative Consultation & Vision Mapping: We begin with a collaborative session to identify the project's unique narrative. Whether it’s a modern residential masterpiece or a commercial space, I work to understand the specific design goals and key details that need to be highlighted.
Site Analysis & Sun-Path Tracking: One of the most critical steps in my architectural photography and video production. I utilize apps to track the sun’s movement across the property during our specific shoot date, ensuring we schedule our shoot around the "hero light" that best defines the building's form and textures.
Narrative Storyboarding: For luxury property films, I create a visual roadmap. This isn't just a shot list; it’s a plan for how we will move through the space to capture its rhythm, ensuring the final film feels like a natural, immersive journey.
Architectural Shot List Development: I curate a detailed list of "must-have" frames, focusing on the intersection of materials, wide-angle spatial views, and the quiet, editorial details that set high-end designs apart.
Cinematic Scopes & Scripting: For projects requiring interviews or voiceovers, I help draft a narrative script that captures the "human" side of the story—the architect’s vision or the builder’s craftsmanship—ensuring the dialogue feels authentic and grounded.
Logistics & Aerial Strategy: I handle all flight planning for 8K drone cinematography, including FAA compliance and airspace clearance, to ensure we get those sweeping, cinematic perspectives of the property and its surroundings.
Equipment Curation: Every project is different. Based on our plan, I select the specific cinema cameras, specialized architectural lenses, and timelapse rigs required to capture the highest-quality imagery.
working in flow on site.
This is where the planning meets the light. My on-site workflow is a focused, intentional process designed to document the property at the highest level. Composition and patience come together to get each shot right.
Cinematic Architectural Documentation: Utilizing large-format cinema cameras, I execute the storyboard with a focus on spatial flow and structural geometry. Every move is calculated to highlight the craftsmanship and scale of the project.
Artisanal Lighting & Natural Light Management: I don’t just "set up lights." I manipulate the existing environment to enhance the home's natural rhythm. By blending ambient light with refined artificial sources, I emphasize textures like board-formed concrete, wood grain, and glass without losing the space’s organic mood.
Mastering the "Hero" Moments: Following our sun-path analysis, I am on-site for the peak "hero" hours—ensuring we capture the property when the shadows are longest and the light is most dramatic, creating that iconic, editorial look.
High-Fidelity Audio Capture: For projects featuring interviews, I use studio-grade microphones to ensure the architect’s or builder’s voice is crisp and professional. I also record "ambience" on-site to give the final film a realistic, immersive soundscape.
Strategic 8K Aerial Cinematography: I capture high-altitude perspectives and low-level "fly-through" shots that provide a sense of place and context that ground-based cameras simply can't reach. With repeatable routes on my DJI Inspire 3, I can fly the same flight path during the day and night and edit together to be one seamless Day to Night shot.
Intentional Detail & B-Roll Curation: I look for the "quiet" details—the way a door handle feels, the joinery of a custom cabinet, or the way the breeze moves through a courtyard. These B-roll elements are the connective tissue that turns a video into a story.
Dynamic Timelapse Sequences: I deploy specialized rigs to capture the movement of light across the architecture over several hours. These sequences illustrate the "living" nature of the design and add a sophisticated, high-end rhythm to the final edit.
in the post production studio.
This phase is a meticulous process of polishing every frame to ensure the final film and images resonates with your audience and stands the test of time.
Narrative Editorial & Story Construction: I don't just "edit"; I build a story. By weaving together cinematic shots, interviews, and ambient sound, I create a rhythmic flow that guides the viewer through the property, highlighting the architectural journey from start to finish.
Precision Color Grading & Tonal Styling: Utilizing advanced color science, I balance every shot to achieve a consistent, editorial look. I focus on preserving the true-to-life tones of materials—ensuring the warmth of the walnut or the coolness of the concrete is represented exactly as intended. My cameras shoot in HDR so we are working with the most dynamic range you can get currently.
Immersive Sound Design & Mastering: I layer dialogue with a curated musical score and "foley" (environmental sounds) to create an immersive experience. This attention to audio ensures the viewer doesn't just watch the space—they feel like they are standing in it.
Minimalist Motion Graphics & Branding: I incorporate clean, sophisticated titles and graphics that provide context without distracting from the visuals. This includes subtle on-screen text for project details, architect credits, and your firm’s branding to ensure the film is a professional marketing asset.
Collaborative Review & Creative Alignment: We work together through a structured review process. Using a high-end feedback platform, you can leave time-stamped notes directly on the video, ensuring the final cut aligns perfectly with your vision and brand standards.
Multi-Platform Asset Delivery: Beyond the final 4K master film, I provide optimized versions for social media (Reels/TikTok/LinkedIn) and your professional portfolio. This ensures your project is ready to be shared across all digital channels immediately.
Archival Mastering & Delivery: Once the final edit is polished and approved, I deliver the high-resolution assets via a dedicated client portal, providing you with an evergreen visual legacy of your project.
